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Work Experience

5+ years across retail and eCommerce — from planning and merchandising to category strategy and data analytics.

May 2025 — Present
AiVi.com (Formerly 6thStreet.com) · Apparel Group
Assistant Manager – Demand Planning · Bangalore
  • Leading demand forecasting and inventory planning using historical trends, seasonality and market insights.
  • Managing pricing strategies and executing promotions to drive revenue and sell-through; directing cross-sell and upsell initiatives to improve category performance and customer value.
  • Supporting stock optimization and assortment planning to ensure right product availability at right time.
  • Coordinating with marketing to align planning with SEM, SEO and performance marketing goals.
Aug 2023 — May 2025
Xtep India · VIRISA Sports Pvt. Ltd.
Assistant Manager – Retail Planning & Merchandising · Bangalore
  • Supervised comprehensive assortment mix in alignment with category strategies, revenue goals, and gross margin targets.
  • Ensured inventory levels were optimized to meet EBO partner demand and ROS through Replenishment, Allocation, and Pullbacks to maintain healthy MOH.
  • Conducted in-depth monthly and seasonal analysis of product performance and sell-through metrics, facilitating uniform inventory supply across all retail locations nationwide.
  • Analysed sales data, consumer behaviour, and market trends to forecast product needs and strategically plan stock purchases.
★ Key Achievement

Achieved a 6% reduction in discounting while driving an 11% increase in quantity sold and a 9% growth in YoY Sell-Thru%, resulting in improved profitability and sales performance.

Jul 2022 — Aug 2023
FirstCry.ae · Brainbees Solution Ltd.
Senior Executive – eCommerce Planning · Pune
  • Executed eCommerce price planning through rigorous data analysis to identify stock and performance gaps, implementing corrective measures promptly.
  • Managed site merchandising and discount strategies based on competitive analysis and margin calculations, coordinating marketing campaigns to enhance product visibility.
  • Directed seasonal buying and budget allocation to maintain healthy inventory across product categories aligned with sales forecasts.
  • Conducted business analytics and sorting management to achieve top-line and bottom-line objectives.
  • Analysed category management and inventory trends for non-consumable products to inform strategic planning.
★ Key Achievement

Successfully led the "Mad For Toys" campaign, driving a remarkable 23% YoY growth. Boosted the toys category's contribution to overall Non-Consumable Business from 14% to 19%.

Jul 2021 — Jul 2022
Laguna Clothing LLP
Executive – Digitization · Bangalore
  • Engaged in day-to-day merchandising and marketing for Laguna's in-house eCommerce brand "Aldeno", ensuring alignment with market trends.
  • Developed promotional plans and managed sample development based on market research to increase order volumes on Amazon and Myntra.
  • Managed pricing strategies and sourced materials for trending styles in accordance with sales orders.
★ Achievement

Led digital transformation initiatives that enhanced inventory accuracy and collaborated on marketing campaigns, boosting brand visibility and online traffic.

Internships
Jan 2021 — Apr 2021
Laguna Clothing LLP
Graduation Project Intern · Bangalore
  • Developed and implemented a Digital Production Management System, enhancing operational efficiency for in-house brand "Aldeno."
  • Conducted extensive market research to establish "Aldeno" as a competitive eCommerce brand, identifying key growth opportunities.
Oct 2020 — Dec 2020
Richa & Co.
Apparel Intern · Gurgaon
  • Merchandising involvement with Triburg for American Eagle.
  • Hands-on exposure to women's wear merchandising and international brand requirements.
Jun 2018 — Jul 2018
Siyaram Silk Mills Ltd.
Textile Intern · Mumbai
  • Study of fibre-to-fabric production processes and process-flow in textile manufacturing.
  • Practical exposure to yarn dyeing and weaving techniques.

Core Competencies

Retail Strategy Development
Consumer Behaviour Analysis
Market Trend Forecasting
Pricing Strategy Formulation
Category Optimisation
Sales Performance Metrics
Supply Chain Optimisation
New Store Planning (NSO)
Open-to-Buy (OTB) Planning
Replenishment Strategies
Assortment Planning
Demand Planning
Merchandising
Fashion Buying
PLM