Results-driven Planning, Merchandising & Category Management professional with over 5 years of experience in the Retail and E-Commerce sectors, focused on demand planning, merchandising, and category management while enhancing inventory management and driving sales growth.

Currently Assistant Manager at AiVi.com (formerly 6thStreet.com), part of Apparel Group, directing key components of demand planning and merchandising while ensuring category strategies align with revenue objectives and inventory practices. Skilled in sell-through tracking, demand forecasting, stock movement analysis, and executing markdown, promotion, and clearance strategies to boost profitability.

Proficient in leveraging advanced data analytics and visualisation tools such as Power BI and Tableau to derive actionable insights from complex datasets, enabling informed decision-making and strategic planning.